Terms of Use

Access Agency is published under the conditions on this page. Using the site indicates you are happy with them.

A magazine, not a retainer

What we publish is trade writing about brand, marketing and search practice. It is not professional, legal or financial advice, and reading it does not put us in an advisory relationship with anyone. Every tactic we describe was working in a particular market, for a particular kind of business, executed by people with particular budgets — yours will differ on all three counts. How you apply any of it, and what it costs you, is your own call.

Figures and case material

Numbers quoted from platforms, vendors or trade bodies are reported as we found them and are not independently audited. Where we estimate, we say so. Where a platform has since changed its rules, an older article may describe something that no longer exists.

Advertising and links out

Some placements on this site are paid, and articles point to tools, platforms and other publications. We neither run nor vet those destinations, and naming a vendor is a description, not a recommendation of it.

Rights in our writing

Original material here belongs to Access Agency. Excerpt a paragraph with a credit and a link and we are glad of it; reproducing a full article — on a site, in a deck or inside client work — needs written permission.

No warranty

The site is made available as it stands, without warranties of any kind, and we do not undertake that it is complete, current or uninterrupted. To the extent the law allows, we exclude liability for loss arising from its use.

Amendments and contact

This page is edited as the publication develops, and the text you see is the text in force. Queries: [email protected].